Zimbabwe to host Sadc fashion week

Running from September 20-27, the programme is being organised by United Kingdom-based Charlene Kunira.

The fashion show will run under the theme: “Utilising Natural Resources while Creating Social and Economic Transformations within Southern Africa.”

Speaking to NewsDay, Kunira, who is currently in the country with six other delegates visiting the region in preparation for the event, said the fashion show is aimed at promoting, motivating and stimulating the diversity and talent empowerment of designer and others within the African communities.

“Sadc Fashion Week Show, which is the first of its kind in the region, is a collaboration and fusion of art opportunities between emerging artists and designers together with international buyers and investors aimed at developing and promoting arts and culture in the region,” Kunira said.

“We have that belief and confidence that this initiative will help to bring awareness on how the arts are not just for leisure, but also businesses where individuals can sustain lives.

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She said the event comprises the fusion of cultures within Southern Africa promoting tourism, business enterprises culture diversity as well as creative talent within the region.

“With this show, our aim is to uplift the different countries highlighting the tourist attractions and diversity of culture to visiting guests,” she said.

“The event will showcase talented designers, models, media corporations, cooperate organisations, travel and tourism companies showcasing heritage of their countries.”

Kunira said 15 countries from the Southern Africa region like Angola, Botswana, Democratic Republic of Congo, Comoros Islands, Lesotho, Malawi, Madagascar, Mauritius, Mozambique, Namibia, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe will be participating at the extravaganza.

Besides being the brains behind Sadc Fashion Week, Kunira is also the founder of the African Arts Council (AAC) which she formed January 2013 with its headquarters in London.

“The AAC is a governing body, advocating on behalf of African and ethnic artists in different art sectors world-wide. It provides a platform for brand development, public dealings for international buyers as well as retail opportunities for public related campaigns within the arts industry,” Kunira said.

Kunira, who was born and raised in Harare, is a holder of an Honours Degree in Fashion Product Management from The Middlesex University, Hendon United Kingdom.

She also graduated with an Honour Degree in Project Management specialising in International Business Principles from the same university.

Kunira moved to the United Kingdom in 2002 where she said she is specialising in Project Management for African-owned businesses.

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